Transmedia, More than a Story
Learn to build your story into an exciting transmedia storytelling experience-and meet the partners who can make your dream a reality
Developing a vibrant, multilayered storyworld through books, film, television, web, games and more holds the promise of deeper, richer storytelling, more loyal fans—and far more long-term value than any one medium can offer. Learn to create, produce, sell and market cross-media entertainment at this must-attend gathering of the global transmedia community.
Day One
Share with the innovative minds at Walt Disney Imagineering Research & Development throughout StoryWorld Day 1! As StoryWorld’s Day 1 partner, Disney will bring together industry experts to discuss the methods, strategies and challenges that Disney is exploring to create new forms of immersive entertainment experiences.
Speakers
FourthWall Studios
Elan Lee is the Chief Creative Officer and Founder of Fourth Wall Studios. Lee heads the studio’s creative concepts from product development to brand identity. Lee has won awards for Best Web Game of the Year, Best Advertising Campaign of the Year, and Best Idea of the Year. More
Conference Chair
Alison Norrington is an English author, playwright and journalist, and founder of storycentralDIGITAL. She consults to publishers, broadcasters and authors globally on transmedia strategies, participative experiences, production, architecture and planning, and utilizing social media.More
Wieden + Kennedy
Dan Hon is Global Interactive Creative Director for Nike at Wieden + Kennedy in Portland, OR, where he works on the intersection between storytelling, games, play and code. A rehabilitated lawyer, he’s worked for Mind Candy helping to build their first product, Perplex City, and co-founded Six to Start, an award-winning entertainment production company in 2007. His projects have won Best of Show, Best Experimental and Best Game at SXSW Interactive. More
Starlight Runner
Jeff Gomez is the world’s leading producer of transmedia entertainment properties. He is an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, Jeff leverages intellectual properties into global franchises that successfully navigate an array of media channels. Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean, Microsoft's Halo and James Cameron's Avatar. More
+Complete Speaker Listing
Why you should attend
Make your story epic.
At this must-attend transmedia conference, you’ll learn the craft of developing a cohesive, organic story universe, straight from masters like Elan Lee, director of the world’s first alternate reality game; Alison Norrington, creator of StoryCentralDIGITAL, and media psychologist Pamela Rutledge, an expert on the importance of play.
Take the next steps to blockbuster territory.
You’ll discover the secrets to lucrative partnerships with outside media partners, learn to protect the value of your intellectual property, and hear transmedia case studies from companies and individuals who are working on innovative approaches to story.
It's all about the networking.
Transmedia is about working across media boundaries, so StoryWorld brings you into contact with powerhouse players in the entertainment industry—game developers, publishers, film, television and marketing executives, as well as indie producers and content creators. Bring your “A” game and make connections for immediate partnerships or future collaborations.
What exactly is transmedia?
Think The Blair Witch Project and the faux-documentary that aired on the Sci-Fi channel months before the movie’s premiere, adding to the story’s mythology and believability. Transmedia is a storytelling technique that uses TV, movies, books, websites, apps—and even the real world—to develop various aspects of a story. It’s the big news in the entertainment industry—and StoryWorld is your chance to get on board.
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